Business orientation
Information Management architectures and decisions must support the customers mission and strategic business objectives,activities, and priorities. Information Management must support timely and effective decision-making at all organizational levels.

Information management investments must promote and enhance effectiveness, efficiency, functional capabilities, cost reduction, and/or cost avoidance to the business of the customer.

Access to information
Wide access to accurate, reliable and consistent corporate information leads to greater efficiency and effectiveness in decision-making. It
improves the customers ability to respond to information requests from his customers and the delivery of information based services.

Ease of Use
Ease of use facilitates clarity and transparency of communication, productivity, and the efficient use of corporate IM resources. Interaction with information must be adaptable to meet a wide range of internal and external customer needs. Consistency in look and feel of infrastructure simplifies use.

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